gianni russo: inner brand strategist

Gianni Russo Gianni has a Bachelor in Arts and Diploma in Graphic Design and Photography.

Gianni drives and owns CORE Purpose™, CORE Alive™ and CORE Communications™.

Giannis 20 year advertising career has a truly international flavour having worked in South Africa, Portugal, United Kingdom, Australia and New Zealand. Gianni has worked in multi-national advertising agencies including Lowe Worldwide, The Publicis Group, Bates Advertising and The Campaign Palace. Gianni’s client experience includes British Airways, Renault, Portugal Tourism, Vodafone, NZ Post. His current CORE clients include Vector Limited, Merck Sharpe & Dohme, Fletcher Building and CommInsure.

gianni.russo@corethinking.co.nz

CORE truth™

CORE reveals the reality of what actually exists within an organisation. It is not what an organisation strives to be, it is what actually happens, everyday.

CORE purpose™

CORE works with you to ensure a powerful vision is directly linked to organisational objectives. CORE facilitates what values are, why they are important and how to really live them.

CORE alive™

CORE creates engaging live events that bring the purpose to life creating energy and motivation that links every individual to the common direction of the organisation.

CORE translation™

CORE is committed to sustainability in terms of ensuring that once CORE has delivered its interventions, the organisation is able to ensure that the changes are embedded in the fabric of that organisation’s culture; systems and processes.

CORE champions of change™

CORE identifies and provides the tools to ensure that internal champions will own the interventions long after CORE has completed its projects.

CORE communications™

CORE tailors an integrated communication strategy to ensure future commitment to the sustainability of the desired culture.