where we have come from

Andrew Boshier and Gianni Russo established CORE after individually building highly successful international careers in the advertising industry. Combined, they have over 35 years experience in brand strategy and positioning, idea generation and new media.

This in-depth understanding of external brands has given them a unique insight to translate their knowledge to the challenge of building unique inner brands. Their current list of blue chip Australasian clients is recognition that business cannot deliver a traditional external brand without inner brand clarity.

Lynlee Wilson and her team joined CORE in 2008. Lynlee brings to CORE over 15 years of Organisational Development experience and a team of five consultants with backgrounds in Psychology, HR, training and coaching. The combination of combining people-practices and commercial business acumen has added a depth of knowledge and experience to CORE which is not found in many other organisations.

CORE truth™

CORE reveals the reality of what actually exists within an organisation. It is not what an organisation strives to be, it is what actually happens, everyday.

CORE purpose™

CORE works with you to ensure a powerful vision is directly linked to organisational objectives. CORE facilitates what values are, why they are important and how to really live them.

CORE alive™

CORE creates engaging live events that bring the purpose to life creating energy and motivation that links every individual to the common direction of the organisation.

CORE translation™

CORE is committed to sustainability in terms of ensuring that once CORE has delivered its interventions, the organisation is able to ensure that the changes are embedded in the fabric of that organisation’s culture; systems and processes.

CORE champions of change™

CORE identifies and provides the tools to ensure that internal champions will own the interventions long after CORE has completed its projects.

CORE communications™

CORE tailors an integrated communication strategy to ensure future commitment to the sustainability of the desired culture.